Posts in Behind the Scenes
Marketing | Photographers Adapting to Changes in The Wedding Industry

I remember the day after I got engaged. I ran to Barnes and Noble to pick up all the wedding magazines on the shelf. I headed to the beach and didn't move from my chair other than the occasional dip in the ocean to cool off. I read and re-read every page in each magazine. I also remember the day that I got my first flip phone. It was supposed to be for emergency purposes only, but I am pretty sure I ended up being one of those teens that could write a text message pressing the numbers 1, 2 or 3 times faster than it would take me to just call someone. Over time, products and the distribution of materials disappear or change. 

It has been quite the year in wedding publication announcements. First Style Me Pretty announcing it would be closing up shop, which was, thankfully, saved by its founder, Abby Larson. Southern Weddings recently announced its last issue. And, now, Martha Stewart Weddings announced moving away from their quarterly publications to once a year magazine. 

So, does this mean that the wedding industry is going kaput? Absolutely not. It just means that leaders in the industry are reallocating their time and resources to areas that are profitable for them. Or, that they need adapt to the changing market to become more profitable. As a result, we need to adapt as well. Exactly as we have adapted from texting using numbers to full keyboards on our phones. 

So what can you do to adapt to these changes? 

 Images from a shoot I did with  Ava Flora ,  Samantha Linn ,  Ipanema Press , and  Alexandra Grecco  as featured on  Wedding Sparrow .

Images from a shoot I did with Ava Flora, Samantha Linn, Ipanema Press, and Alexandra Grecco as featured on Wedding Sparrow.

Continue to Support Wedding Publications 

Abby Larson went out of her way to save Style Me Pretty. Martha Stewart Weddings is still publishing wedding digitally and will release an annual Wedding Guide. The Knot and Brides haven't made any announcements. By continuing to submit, read and advertise with publications, you are continuing to support them. As long as they have the support financially and content wise, and have readers, they usually keep moving forward. It doesn't mean that they wont have to adapt again in the future, but profitability and viewership are incredibly important in the success of these businesses. And in turn, the success of your business. Just a few more great wedding related online publications and blogs are: 

Support Your Own Blog

SEO is a powerful. VERY powerful. If you neglect your own website and blog, you are neglecting one of the most powerful tools in your business. Not only does blogging help you keep a world wide web presence, it showcases your latest and greatest work. As I once mentioned in an instagram post, most of your clients love to see you give their wedding some love on your blog. They are your tribe. So, feed the tribe. The sooner after a wedding you blog, the better the return. For weddings that I blog within 2-3 weeks of the wedding, I see 4 TIMES the number of unique visitors than if I were to wait to blog until after I deliver their gallery. Blogging quickly may not work for everyone and that is ok. Just don't forget to do it at some point. For you, for SEO and for your tribe. 

 Wedding at  Inn at Erlowest . 

Wedding at Inn at Erlowest

Social Media, Social Media, Social Media 

While I personally find social media very time consuming and very distracting, I know it is important to the success of my business. I have never paid for followers or likes since opening my business. I have looked into it, but I always felt like I would be cheating the system. For some businesses, especially ones selling products, it may make sense. But for me, previously and at this moment, it is not for me. A few tips for social media: 

  • If possible, post daily. There are tools, such as Later, that can help you plan what you post. 
  • Get active. If you can, set some time aside each day to go read, comment and engage in conversation with other users. This is one area that I wish I could allocate more time to, but with a business, a home renovation and two young kids, you get the point. It has also been one of the reasons why I was considering a social media manager... to help engage with the community. If a social media manager works in your budget, I have friends that would highly recommend it.
  • Hashtag on Instagram. A great article on how to use them. If there is a particular area you are targeting, do not leave those out!
  • Tag vendors. Tag vendors to not only show them the work that they contributed to, but to also encourage reposting. 
  • Tag the location. I can't tell you how many times I have used this feature to research on an area that I am heading to. Whether it be things to do or places to see. I have even followed people because of this. 
 Image from a shoot with  Reverie Made  and  PCB Home . 

Image from a shoot with Reverie Made and PCB Home

Network

Going along with building your tribe, build your network. A large source of my referrals is through other photographers. I communicate regularly with a group of photographers with a similar style and price point. We refer each other when our own calendar is booked. We catch up regularly and chat all things business with each other. We toss around ideas and maintain that relationship and contact. I keep track of who is referring to me and I make sure to send referrals back when I can. Your network isn't just limited to your specialty, it extends beyond that. For wedding photographers, look for planners, florists, bridal shops, makeup artists, etc in your area to connect with. Meet them in person. When working together on weddings, don't wait 16 million years to send them a gallery of images. Often, they are just as excited to see photos as your wedding clients are. Every person you work with and connect with on a wedding day can lead to a great relationship and, possibly, a booking. If you do book something, don't forget a simple thank you. 

 

Noble Presets | The Best Film Inspired Preset on The Market

Hi Friends! I know this is a strange post to see on my website, but I thought it would be fun to start reintroducing some behind the scenes/business posts back on my site. As most of you know, I am a hybrid photographer. Every wedding and portrait session that you have seen on my site for the past few years has been shot on my Pentax 645nii, Nikon F6 35mm and various Nikon digital bodies. While I love the look of film, I am also in love with having an iron clad backup process to keep my images safe. Having redundant copies of the important moments I capture on both digital and film formats helps me sleep a little better at night. Now if only my 6 month old can help me out :)

Being a hybrid photographer comes with a bit more work, one of the largest being in the film and digital image color matching area. I have used MANY presets on the market and recently fell deep in love with Noble Presets, which are available for use in Adobe Camera RAW and Lightroom. Every other preset I have used, I had difficulties with the skin tones, blues, oranges and greens. I was going into the color sliders for EVERY image and making changes. When I started using Noble, my editing life got a whole lot easier. It is the closest match to Fuji 400H that I have seen on the market. The skin tones are flattering just like film and the greens and blues are perfect! When matching my Fuji 400H film, it is the easiest to work with. I only have to make modifications to white balance and the tone sliders! 

Primarily shooting in the New York and New England area means that I have to deal with some tricky lighting conditions. I often have to shoot Portra 400 rated at 800 and ask my lab to push +1. Noble has been very easy to tweak to match this as well. Yes, I do have to make some small modifications to the color slider for these specific images, but I have already saved that as my own preset to help. It is also 10 times easier to tweak than any other preset I have used. 

Just because you aren't a hybrid photographer doesn't mean you can't use Noble. It is a great option for those that do not shoot film but want a film look, or just one that has natural, timeless tones. Below you can find MANY examples of comparison images between film and digital. I am breaking it out into two sections of images. One set where I used Noble during my normal editing process of matching film and digital images. The second set is when I first tried Noble on already delivered images without touching the film images I already delivered to my client. Leave a comment below with any questions. You can see more examples of my work with Noble on Instagram

If you are looking for the best film inspired presets on the market, you do not have to look any further. Noble really is the best. Find out more information about them in this link

Below are some sample images that were done when matching digital and film images during my normal editing process. Just a reminder, I like my pushed film (Portra 400 rated at 800 and pushed one at the lab) processed on Noritsu and my Fuji 400H rated at 200 on Frontier. My lab loves me and my complicated lighting situations :) 

 Noble Signature Preset |  Nikon D810

Noble Signature Preset | Nikon D810

 Film | Pentax 645nii |  Portra 400  +1 | Processed on Noritsu |  The FIND Lab

Film | Pentax 645nii | Portra 400 +1 | Processed on Noritsu | The FIND Lab

 Noble Signature Preset |  Nikon D810

Noble Signature Preset | Nikon D810

 Film | Pentax 645nii |  Fuji 400H  | Processed on Frontier |  The FIND Lab

Film | Pentax 645nii | Fuji 400H | Processed on Frontier | The FIND Lab

 Film | Pentax 645nii |  Portra 400  +1 | Processed on Noritsu |  The FIND Lab

Film | Pentax 645nii | Portra 400 +1 | Processed on Noritsu | The FIND Lab

 Noble Signature Preset | Nikon D810

Noble Signature Preset | Nikon D810

 Film | Pentax 645nii |  Fuji 400H  | Processed on Frontier |  The FIND Lab

Film | Pentax 645nii | Fuji 400H | Processed on Frontier | The FIND Lab

 Film | Pentax 645nii |  Portra 400  +1 | Processed on Frontier |  Carmencita Film Lab

Film | Pentax 645nii | Portra 400 +1 | Processed on Frontier | Carmencita Film Lab

 Film | Pentax 645nii |  Fuji 400H  | Processed on Frontier |  Carmencita Film Lab

Film | Pentax 645nii | Fuji 400H | Processed on Frontier | Carmencita Film Lab

 Film | Pentax 645nii |  Portra 400  + 1 | Processed on Frontier |  Carmencita Film Lab

Film | Pentax 645nii | Portra 400 + 1 | Processed on Frontier | Carmencita Film Lab

 Noble Signature Preset |  Nikon D810

Noble Signature Preset | Nikon D810

 Film | Pentax 645nii |  Portra 400  + 1 | Processed on Frontier |  Carmencita Film Lab

Film | Pentax 645nii | Portra 400 + 1 | Processed on Frontier | Carmencita Film Lab

This next set of images are from my VERY first time using the Noble Signature Preset in Lightroom on some test images and making just a couple of tweaks to Tone and White Balance. Not a lot of time was spent on these, as I was just testing it out to do a quick comparison to my already delivered images. 

 

 Film |  Fuji 400H  | Processed on Frontier |  The FIND Lab

Film | Fuji 400H | Processed on Frontier | The FIND Lab

 Film |  Fuji 400H  | Processed on Frontier |  The Find Lab

Film | Fuji 400H | Processed on Frontier | The Find Lab

 Film |  Fuji 400H  | Processed on Frontier |  The FIND Lab

Film | Fuji 400H | Processed on Frontier | The FIND Lab

 Film |  Portra 400  Pushed +1 | Processed on Frontier |  The FIND Lab

Film | Portra 400 Pushed +1 | Processed on Frontier | The FIND Lab

 Film |  Fuji 400H  | Processed on Frontier |  The FIND Lab

Film | Fuji 400H | Processed on Frontier | The FIND Lab

 Film |  Portra 400  Pushed 1 | Processed on Frontier |  The FIND Lab

Film | Portra 400 Pushed 1 | Processed on Frontier | The FIND Lab

 Film |  Fuji 400H  |  Processed on Frontier |  The FIND Lab

Film | Fuji 400H |  Processed on Frontier | The FIND Lab

Thanks for following along! Leave a comment in the link below with any other questions! 

And as a housekeeping note, I am an affiliate for Noble Presets. I receive a small referral fee for purchases made through my website.  I appreciate if you purchase the presets after finding my honest review helpful. Only products I fully believe in and ACTUALLY USE will be presented and reviewed on my website. #keepingitreal